Tips and Tricks
Get More With Your Traffic
Everyone has traffic of some kind or another. Whether it’s
3 unique clicks a day, or 1 million, you can ALWAYS make more
from your current traffic than you are now.
Banner advertisements
Place a graphic or text banner on every page you have. Promote
different types of products and programs on a rotational basis
to determine what best meets your customers/clients needs.
If someone is viewing your page, then that someone might just
click through and buy something and make you some additional
revenue.
Text Suggestions
Often the consumer will appreciate a ‘personal’
recommendation if your site is such that it can be enabled.
By saying how you feel about the product you provide some extra
credibility that that product/program is something worth talking
about – otherwise why would you mention it on your site?
Set up a Directory section on your site
Everyone likes to read reviews. If you have a steady stream
of traffic then you can be capitalizing on their readership
by making suggestions on a daily basis. Again, it’s the
personal touch that really makes a difference. So many consumers
have ‘trust’ issues with online sales because they
have heard so much about scams and fraud that they need to be
helped to feel positive and confident that they will NOT be
ripped off when they purchase through your site. You can definitely
use this to your advantage when promoting new products to your
current customers.
Activate an Email Gatherer and Newsletter
Newsletters truly reach your targeted market. With the new CANSPAM
laws in place we highly recommend you view the rules before
proceeding in this vein. Click here to view the CANSPAM directive.
Within newsletters you are providing some relevant information
that the surfer has requested. Why not upsell within the newsletter?
Combine this with the ‘recommendation’ and perhaps
you can see how this can be of value.
Special Offers
If you have a large amount of traffic that you send to sponsors
on a regular basis, then most sponsors will be more than happy
to discuss special offers exclusive to YOUR customers. Perhaps
some bonus free content, or a discount on products – but
whatever the deal is, it’s EXCLUSIVE to your traffic and
so then you have an edge above your competition. Think about
it and then get in touch with your sponsors!
Traffic is hard to get. Make sure you’re making the
most you from your visitors!
Contact us to
discuss any special requirements you may have to increase your
return per visitor.
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